SEO的一点分享:
What happens if you stop doing SEO?
如果您停止操作SEO,会怎样?
The ugly truth is that it’s hard to reverse momentum once a website starts going in the wrong direction.
残酷的事实是,一旦网站开始朝错误的方向发展,就很难扭转势头。
Often, businesses want to stop and start SEO.
通常,企业希望停止并启动SEO。
Some feel that taking a break won’t cause any issues.
有些人觉得休息不会造成任何问题。
But when a client suggests taking a break, you can explain the details of what will happen.
但是当客户建议您休息一下时,您可以解释会发生什么的细节。
If you stop posting content correctly
When you stop publishing content, the following things happen:
当您停止发布内容时,会发生以下情况:
You stop targeting new terms consistently. This results in fewer new keyword rankings and new traffic.
您将停止始终定位新术语。 这导致更少的新关键字排名和新流量。
You stop creating new pages that can be linked to, and the number of links you earn goes down.
您停止创建可以链接到的新页面,并且获得的链接数量下降。
You stop capturing new visitors to add to your remarketing audiences, email list and push notification list.
您将停止捕获新访客以添加到您的再营销受众群体,电子邮件列表和推送通知列表中。
You stop generating content that can be used to create hub pages, which are master pages that link to all other pages on the topic. These often rank very well.
您将停止生成可用于创建中心页面的内容,这些页面是链接到该主题的所有其他页面的母版页。 这些通常排名很好。
You stop generating content that gets shared on social media, and thus, generates social media shares and traffic.
您将停止生成在社交媒体上共享的内容,从而生成社交媒体共享和流量。
You stop encouraging people to return to your website for new posts. This reduces your branded searches, which are an indicator of quality to Google.
您不再鼓励人们返回您的网站发布新帖子。 这样可以减少您的品牌搜索,这是Google质量的指标。
Overall, if you stop creating content, it says to Google that your website is no longer as active as it was and thus beginning the process of dying a slow death.
总体而言,如果您停止创建内容,它会向Google表示您的网站不再像以前那样活跃,从而开始了缓慢死亡的进程。